Archives for posts with tag: Amazon

Second-Hand Blues…

A.V. Walters–

There it is, in all it's blue glory. (Rick calls it the Blubaru.)

There it is, in all it’s blue glory. (Rick calls it the Blubaru.)

If you have followed this blog, you may have gleaned that I’m a bit of a Craigslist maven. Indeed, I have been accused of being the Queen of Scrounge—and I’m not sure if it was meant to be a slur or a profound compliment. It follows from my environmental efforts, to live a little more lightly on the planet. We have become a disposable culture. Most Americans would prefer to have new rather than making what you already have, better. I enjoy the challenge of finding that which others discard and transforming it into a head-turning success. I can’t help it; I am a middle child. Generally, Rick shares my view, though occasionally he looks at one of my schemes and shakes his head. He is a magician in the world of rehab alchemy. He can make a silk purse out of a sow’s ear, in part because he has a discriminating eye for sow’s ears.

My sister rolls her eyes and says, “Admit it, you’re just cheap!” I laugh. She is a Craigslister, too. She just thinks she’s more honest than I am. Somewhere, in all of this, you can triangulate to find the truth.

January has been a tough month. My car died. A friend died. My computer went on the fritz. And, so did the back-up laptop.

The car was a high-end, performance machine—a relic from my former life. It could have been saved, but it had reached that tipping point where the repairs were more than its Bluebook value. After 15 years, it was about to get expensive. Its low-slung elegance did not fit our country lifestyle, or country roads. It was time.

My sister was so excited that I’d be getting a new car. She knew that I’d get a Subaru, like hers, for the all-wheel drive, good mileage and high clearance. “Get an orange one, like mine.”

“Not so fast, sister. I won’t be buying new. I don’t get to pick the color when I’m scouting for a good, used deal.” The deal came quick. Within days I’d located the very low-mileage car I wanted, at a good price. The color—twilight blue.

Let me be perfectly clear—I loathe blue. The color only gave me a moment’s hesitation. A good deal on a good used car is enough to ask of the universe. Buying a blue car made me walk my talk. That sister hates blue, too. So does my mother. It must be in the genes. (My sister howled when I told her.) But, beggars can’t be choosers.

Learning I’d bought it, one friend emailed,

“OMG!!!!! … a BLUE car. (That’s a lovely blue.) Will the world change its axis? Sun spots. Will they explode? The Mississippi flow backwards? It’s a lovely car.”

Some folks can’t resist rubbing it in.

With a few trips to the local Mac store, (in my blue car) I was finally able to iron out the computer problems. (That’s a whole story by itself.) I’m back up to speed, on the net, and on the roads.

I’ve met some great people on craigslist. A $25.00 set of curtain rods sealed the deal on what became one of my closest friendships. But, you can’t replace a friend on craigslist. Some things don’t come cheap and they take time. January closes, more resolved and more unresolved, all at the same time. My condolences to all who have suffered January’s losses.

At this time of year, a car's color doesn't much matter. The coat? Blue. A hand-me-down from another sister. The jeans? A special on ebay. The high cost of blue.

At this time of year, a car’s color doesn’t much matter. The coat? Blue. A hand-me-down from another sister. The jeans? A special on ebay. The high cost of blue.

It’s Canadian Thanksgiving!

Guylaine Claire Cover jpg

On Monday. And I forgot to send a card.

No, really, usually I celebrate Canadian Thanksgiving with a turkey and the whole traditional Thanksgiving dinner. Thanksgiving is my favorite of all holidays. What’s not to like, eh? A day in which we get to reflect on the good we have in our lives—and to share it with those around us. (Of course I do American Thanksgiving the very next month.)

This year there’s just no time. Rick and I are struggling to get as much building done as we can, while the weather holds. There’s an oversized helping of thanksgiving in that, too. So what is missed, is sharing.

So, to share the day, for Canadian Thanksgiving, I’m offering my most Canadian novel, The Gift of Guylaine Claire*, as a free Kindle download on Amazon. It’s available, Monday only at:

http://www.amazon.com/Gift-Guylaine-Claire-V-Walters-ebook/dp/B00CMYC8LG/ref=la_B008AL153M_1_2_title_1_kin?s=books&ie=UTF8&qid=1413081503&sr=1-2

You don’t have to be Canadian to enjoy this offer. Because everything is marketing, if you enjoy the book, please let me know, or post a review on Amazon or GoodReads. In the spirit of the day, feel free to share the link.

Thank you, and have a wonderful holiday.

 

*Readers’ alert, my sister says this is a two-box-of-Kleenex book, but maybe she’s just a sap.

 

 

 

And now… on Kindle…

A.V. Walters

I attended a business conference this week. Most of the presentations were dry as dust, except for one woman, who is an expert on the psychology of purchasing behaviors. From a larger, societal, perspective, what she was saying gives me the shivers. She studies people and their shopping behaviors, which are increasingly happening on-line. There is an ever-increasing shortness of attention span, nowadays, (hello, are you still with me?) that can take your breath away—in a nanosecond kind of interval. She analyzed the time spent researching (reading other customer reviews or perusing manufacturer’s sites) and how long it takes to complete the purchase-cycle. Once a decision has been made, people react in a split-second. The difference between a sale and losing a customer’s attention can literally be a question of how few clicks it takes. Too many clicks, or too much text… and you’ve lost them. Alas.

This is particularly surprising when the product is a book. Consumers who cannot instantly obtain the book they want will be drawn and diverted by “People who purchased this item also purchased that item”—and off they go! In a product that will take them hours to read, and from which they should derive many more hours enjoyment and contemplation, they’ll change their minds (or simply lose interest) if they cannot have it… now!

She reported that Amazon knows this, and designs it into their interface. Amazon now sells more books than any other outlet in this country. Industry pundits claim that in a few scant years, Amazon will be the biggest retailer in the world. And, we’re not just talking books, either—Amazon sells everything.

I guess I’m old fashioned. Apparently, I frequently stand in my own way—the only thing between me and success is… well, me. My books are on Amazon. I’m a POD (print on demand) author, so Amazon is the best distribution vehicle for the small or self publisher.  But I have never listed my e-books with Amazon. I’ve been loyal to smashwords.com.  Something about its counter-culture approach has always appealed to me. And, I’ve been offended by the war of the Goliaths—the major players in the publishing industry who seek to turn authors into “content providers.” I see the squeeze between retailers and publishers and note that more often than not, the losers in that battle are the authors.

I know that the publishing world is in flux. It is both a curse and an opportunity for authors. Caught in the new age of information, the old stuffy publishing houses have pulled in, more than ever. They are reticent to take a risk on new talent. The only sure-fire books these days are celebrity tell-alls, diet books, or Clancy-type thrillers. Oh, yeah, and anything with vampires.  Literature is lost in the mix. And yet, in the corners of the maelstrom, good books are peeking out. There is a chance that an elegant or beautiful story can find its audience. Oh yes, your story has a chance, if it can find its nanosecond.

And so, I announce that my books are now available as e-books on Amazon for its Kindle readers. For the moment, I have stopped tilting at windmills and will go with the mainstream (read–tsunami.) My sister loves her Kindle. She reminds me of this, all the time. I see it in the grocery store, people reading in line. The marketing experts tell us that gum, candy and tabloid purchases are down, because folks in the queue are busy with their smartphones. The impulse purchase has moved online. And now, for better or worse, so have I.

So, if you have a nanosecond or two, check them out—The Emma Caites Way and The Gift of Guylaine Claire—now available, instantaneously, at an on-line retailer near you.