And now… on Kindle…

A.V. Walters

I attended a business conference this week. Most of the presentations were dry as dust, except for one woman, who is an expert on the psychology of purchasing behaviors. From a larger, societal, perspective, what she was saying gives me the shivers. She studies people and their shopping behaviors, which are increasingly happening on-line. There is an ever-increasing shortness of attention span, nowadays, (hello, are you still with me?) that can take your breath away—in a nanosecond kind of interval. She analyzed the time spent researching (reading other customer reviews or perusing manufacturer’s sites) and how long it takes to complete the purchase-cycle. Once a decision has been made, people react in a split-second. The difference between a sale and losing a customer’s attention can literally be a question of how few clicks it takes. Too many clicks, or too much text… and you’ve lost them. Alas.

This is particularly surprising when the product is a book. Consumers who cannot instantly obtain the book they want will be drawn and diverted by “People who purchased this item also purchased that item”—and off they go! In a product that will take them hours to read, and from which they should derive many more hours enjoyment and contemplation, they’ll change their minds (or simply lose interest) if they cannot have it… now!

She reported that Amazon knows this, and designs it into their interface. Amazon now sells more books than any other outlet in this country. Industry pundits claim that in a few scant years, Amazon will be the biggest retailer in the world. And, we’re not just talking books, either—Amazon sells everything.

I guess I’m old fashioned. Apparently, I frequently stand in my own way—the only thing between me and success is… well, me. My books are on Amazon. I’m a POD (print on demand) author, so Amazon is the best distribution vehicle for the small or self publisher.  But I have never listed my e-books with Amazon. I’ve been loyal to  Something about its counter-culture approach has always appealed to me. And, I’ve been offended by the war of the Goliaths—the major players in the publishing industry who seek to turn authors into “content providers.” I see the squeeze between retailers and publishers and note that more often than not, the losers in that battle are the authors.

I know that the publishing world is in flux. It is both a curse and an opportunity for authors. Caught in the new age of information, the old stuffy publishing houses have pulled in, more than ever. They are reticent to take a risk on new talent. The only sure-fire books these days are celebrity tell-alls, diet books, or Clancy-type thrillers. Oh, yeah, and anything with vampires.  Literature is lost in the mix. And yet, in the corners of the maelstrom, good books are peeking out. There is a chance that an elegant or beautiful story can find its audience. Oh yes, your story has a chance, if it can find its nanosecond.

And so, I announce that my books are now available as e-books on Amazon for its Kindle readers. For the moment, I have stopped tilting at windmills and will go with the mainstream (read–tsunami.) My sister loves her Kindle. She reminds me of this, all the time. I see it in the grocery store, people reading in line. The marketing experts tell us that gum, candy and tabloid purchases are down, because folks in the queue are busy with their smartphones. The impulse purchase has moved online. And now, for better or worse, so have I.

So, if you have a nanosecond or two, check them out—The Emma Caites Way and The Gift of Guylaine Claire—now available, instantaneously, at an on-line retailer near you.